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The Psychology of Fashion (The Psychology of Everything)
Ebook Free The Psychology of Fashion (The Psychology of Everything)
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About the Author
Professor Carolyn Mair is a freelance consultant specialising in the psychology of fashion. She works with educators, clothing brands and media outlets. She pioneered the Masters and Bachelors programmes on the psychology of fashion at London College of Fashion.
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Product details
Series: The Psychology of Everything
Paperback: 150 pages
Publisher: Routledge; 1 edition (May 12, 2018)
Language: English
ISBN-10: 9781138658677
ISBN-13: 978-1138658677
ASIN: 1138658677
Product Dimensions:
5.1 x 0.3 x 7.8 inches
Shipping Weight: 5.6 ounces (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
3 customer reviews
Amazon Best Sellers Rank:
#358,420 in Books (See Top 100 in Books)
"The Psychology of Fashion" is a comprehensive overview of psychology applied to dress. It is the work of a professional who truly knows whereof she speaks.But, this book is absolutely readable. It is useful and thought-provoking not only to anyone in the social sciences, but to anyone who wears clothing!This book is an insightful overview into the application of psychology to fashion.Dr. Mair's stellar history of work as the globally-recognized creator of the sub-discipline of psychology applied to fashion provides the base for this book. It stands above and apart from superficial "pop" approaches to "fashion psychology" that rely on opinion instead of research."The Psychology of Fashion" is grounded in research and the principles of psychology as a science, not armchair philosophy.Cognitive and behavioral principles and findings are applied to fashion, and all its sequelae. The applied scope in the book is estimable: from considering the psychological variables and impact on work in manufacturing, to consumerism, to fashion's global impacts, the future effects of technology, and of course, the psychological effects of what we wear on our sense of self and on how others perceive us... This book shows us how fashion has impact on, and interacts with, behavior.This is a valuable, readable work from the pioneer of the psychology of fashion.
I picked this book up simply to skim through a chapter or so but I ended up reading half the book in one sitting! This is a great book for anyone looking for an introduction to fashion psychology. Gives great insight into consumer motivations. This is an easy read because Mair does a great job at explaining concepts. I highly recommend this book to not just anyone who wants to learn about major theories, but to anyone who is interested in fashion.
This book introduces you to the psychology of fashion and it's many facets. It is equal parts informative, compelling, insightful and challenging. The content is useful for anyone working in the fashion industry as well as everyday consumers. The importance of this material could not be more timely and the execution of it could not have been more effective.
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